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Data-driven decisions: mastering market research strategies

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Publisher : Matthieu Bout

Price : $64

Course Language : English

Requirements

  • The most important prerequisite? A genuine interest in learning about marketing strategy! If you're curious about understanding your audience, crafting compelling messages, and leveraging technology to achieve marketing goals, then this course is a perfect fit for you.
  • You'll be using online course materials, interacting with AI-powered tools, and potentially participating in online discussions. However, even if you're not a tech whiz, the course is designed to be user-friendly and accessible.
  • The course incorporates interactive elements like case studies and AI simulations. This "learn by doing" approach allows you to apply concepts in a practical setting, regardless of your prior experience level.

Description

Artificial intelligence (AI) is reshaping the way businesses approach marketing. To remain competitive and achieve long-term success, it's imperative for marketers to stay informed about the latest AI trends and adapt their strategies accordingly.

This course will equip you with the essential skills to:

  • Stay up-to-date on AI advancements: Understand the latest AI technologies and how they can be applied to marketing.

  • Develop effective marketing tactics: Learn how to create targeted and impactful marketing campaigns.

  • Select the right channels: Determine the most effective channels for reaching your target audience.

  • Allocate resources wisely: Optimize your marketing budget for maximum ROI.

  • Explore cutting-edge AI tools: Discover how AI-powered chatbots, programmatic advertising, and marketing automation can transform your marketing efforts.

  • Conduct in-depth market research: Utilize traditional methods and AI tools to gain valuable insights into your customers and competitors.

  • Map the customer journey: Understand your customers' needs and preferences at every stage of the buying process.

  • Identify customer segments: Target specific groups of customers with tailored marketing messages.

  • Develop buyer personas: Create detailed profiles of your ideal customers to inform your marketing strategies.

By the end of this course, you'll be well-prepared to leverage AI to drive your marketing efforts and achieve your business goals.

Who this course is for:

  • If you're a budding entrepreneur or looking to take your existing business to the next level, this course equips you with the knowledge and skills to develop a strategic marketing plan to reach your target audience and achieve your goals.
  • Are you interested in transitioning into a marketing role? This course provides a comprehensive foundation in marketing fundamentals, customer analysis, and campaign development, giving you a competitive edge in the job market.
  • Even seasoned marketers can benefit from this course. Learn how to leverage AI tools for market research, content creation, and campaign optimization, staying ahead of the curve in the ever-evolving marketing landscape.
  • No prior marketing experience is necessary! This course is perfect if you're interested in learning about the core principles of marketing, how to build a brand, and how to leverage technology to achieve marketing success.
  • Business owners and entrepreneurs
  • Marketing managers and specialists
  • Sales professionals
  • Product managers
  • Content creators and freelancers
  • Anyone interested in learning about marketing fundamentals and AI applications in business